| I guess every profession is different.For
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| | your ability to multiply your successes.I
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| up 'n coming bands, maybe it's playing a
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| | learned this from my mentor when I first
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| sold out show two nights in a row.For new
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| | got into the speaking business."Every
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| authors, maybe it's topping the New York
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| | speech should be replaced by three
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| Time Bestseller List.For fashion
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| | others," Shep said.In other words, if you
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| designers, maybe it's having their dress
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| | can book three new speeches for every one
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| worn by Jessica Simpson on the red
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| | speech you give, your calendar will
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| carpet.As a professional speaker, I've
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| | always be filled.This brings me to the
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| often wondered what the mark of a job
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| | best speech I ever gave in my life.No
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| well done was in my industry:Receiving
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| | standing ovation. No life changing
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| standing ovations?
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| | audience testimonials. Not much in
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| Commanding high fees?
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| | product sales. Hell, I didn't even get
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| Selling thousands of dollars in books?
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| | paid for the speech! It was a
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| Addressing huge audiences?Maybe. And I
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| | freebie!But I did book 14 speeches from
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| admit, all of those things used to sound
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| | inquiring audience members within the
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| great to me. But over the years I've
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| | next four months.Unbelievable. Yet
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| come to learn that there are many other
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| | another job well done!LET ME ASK YA
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| indicators of success.Same Time Next Year
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| | THIS...
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|
| |
| | Are you sustaining yourself by
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| At my first NSA convention, someone
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| | multiplying your success?Make Your Mark
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| reminded me, "Your goal is not to get a
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| | Success looks different for everybody:
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| standing ovation; your goal is to be
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| | it depends on your profession, your
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| invited back next year."Great example:
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| | unique values and your goals. But it
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| two days after hosting a breakout session
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| | won't come your way unless you know
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| with one of my association clients, the
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| | exactly what it looks like first. So,
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| president called me and said, "Scott, I
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| | here's my suggestion:1) Create your own
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| just wanted to tell you how much our
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| | list called The Mark of a Job Well Done.
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| members loved your workshop on
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| | Ask yourself, "If everything went
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| approachability! In fact, because it was
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| | perfectly, what would that look like?"2)
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| one of the highest rated sessions of the
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| | Consider 3-5 attainable success
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| conference, we'd like to invite you back
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| | measures.3) Make it your goal to achieve
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| to deliver the keynote at next year's
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| | at least one in every single
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| conference!"Nice. Not just, "Hey, great
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| | project.Ultimately, remember that your
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| speech. Thanks." But rather, "Wow, that
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| | version of mark of a job well done will
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| was awesome! Can you come back and do
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| | probably change over time. Me, I've only
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| that again next year?"LET ME ASK YA
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| | been in this business about four years.
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| THIS...
| |
| | But I've started to realize that while
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| How much of your business is repeat
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| | audience testimonials, repeat clients and
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| business?Positive Feedback
| |
| | referral business have always been
|
| But then there's the audience (i.e.,
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| | measures of my own success, there IS one
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| your fans.) Let's face it: the mark of a
| |
| | common denominator all of us can agree
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| job well done also pertains to the
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| | on: making a difference.A few months ago
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| feedback you receive from them. Since
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| | I gave a speech at an employment
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| they do pay the bills.I remember getting
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| | conference. Many of the audience members
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| an email once from a man who was in the
| |
| | had physical or mental disabilities, some
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| audience of one of my personal branding
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| | of which had lost the ability to speak.
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| programs. He was a successful
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| | After my speech was over, a man from the
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| entrepreneur, known extremely well
| |
| | front row whose badge read, "Hurricane
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| throughout the business community. In
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| | Mike," came right up to me a with a huge
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| fact, I was kind of surprised to hear
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| | smile on his face. And even though he
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| from him."Scott," he wrote, "Your speech
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| | could barely put the words together to
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| changed my life. I am serious. You got
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| | articulate his point, he placed his hand
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| me thinking in whole new ways."Wow!
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| | on my nametag and said, "It's not the
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| Coming from him; that meant a lot to me.
| |
| | nametag; it's the heart behind it."What's
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| Another job well done!LET ME ASK YA
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| | your mark of a job well done?© 2006 All
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| THIS...
| |
| | Rights Reserved.Scott Ginsberg, aka "The
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| Are you just serving, or truly impacting
| |
| | Nametag Guy," is the author of three
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| changing/blowing away your clients?How's
| |
| | books and a professional speaker who
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| Your Calendar Looking?
| |
| | helps people maximize approachability,
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| Still, aside from customer testimonials
| |
| | become unforgettable and make a name for
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| and gushing clients, there's also the
| |
| | themselves.
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| mark of a job well donee as a function of
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| |
|
