In Search of Integrity

When Merriam-Webster assembled their list of mostmanagement spun off the compliance program and
searched definitions for 2005, they could easilyleft the scorecard and training program under my
reason why certain words would make the list.responsibility while a different team was chosen to
Levee, tsunami, filibuster, and refugee were tied toautomate and expand the compliance program. As it
events during the year. Even insipid was explainablegrew to a nine figure income stream, my continued
due to the timing of the hits and comments made bytraining and consulting duties solidified vendor
Simon Cowell of wannabe singers during Americanthoughts that it was still my program.Knowing what I
Idol. Yet one word, the top word, seemed to beknow in hindsight, integrity would have taken me
more wide-spread than caused by a single event. Thedown a different road.So it is with integrity. People
word: Integrity.More people searched for thedo not judge your integrity by motives or intensions.
definition of integrity than any other word during theThey discern your integrity by outcomes.My
year. The searchers were potentially hungering forexperience, exhaustive research, and interviews with
the days when one's words coincided with theirexperts, I developed a concept I call Trust Ball (TM) ,
actions under an umbrella of honesty and morality.a vivid correlation of integrity, honesty, and trust built
There was a day when one could trust theiron the game of baseball. It follows a simple notion
supervisor to have concern for their interests and forthat trust is disciplined game with procedures and
the heads of the organization to be concerned aboutrules that make it easier to follow and understand.
the future of the people working for them. You couldJust as in baseball, you get to go straight to the
work for a company your entire life and depend onbatter's box when you first encounter a new
them in retirement.Yet in 2005 we saw cuts inindividual or team. If your initial impression conveys
pensions for retirees, the threat of double digit payhonesty, integrity, and trust, you get to move to
cuts, and hefty benefit reductions for workersfirst base. Specific attitudes and actions will allow you
across industries and supply channels. Even formerto move around the bases, one at a time, until you
lifelong employers like Ford, Sears, GM, Kmart, andeventually score a home run. If at any time you
others announced new layoffs while upperbreak one of the tenets of trust, it constitutes an
management seemed oblivious to the hardshipsout and you must return to the dugout. No longer
created for their employees.For Baby-Boomers,can you simply go to the batter's box, from this
integrity in the business world seems to havepoint on you must make a stop at the on-deck circle
vanished - evaporated from a glass oncebefore you can get back into the game.Five
half-full.People want to trust their customers,Important QuestionsWhen you are faced with a new
employees, and employers. At the same timesituation, policy, procedure, or opportunity (which I'll
employee theft is on the rise, pension funds arerefer to singularly as an "event") ask yourself these
being raided, and customers are increasingly treatedquestions:1. How does this event apply to my
as interruptions.Integrity slips away quietly evenpersonal belief system?2. How will others view this in
under the loud cries of those that inevitably see ithindsight when the event is over?3. If something
happening. Customers complaints silenced by uncaringgoes wrong or is changed/expanded/shifted in
frontline employees or deaf managers and owners.mid-stream, how will others in hindsight view me?4.
Leaders isolated from the frontlines of theWhat can I do in advance to prevent a negative
operations. Employees seeing owners buying beautifulimpression of my integrity and honesty when the
new cars and homes while payroll and benefitevent is occurring and when it is completed?5. Is the
deductions are reducing discretionary income. A Lifeprice worth it?Integrity is an essential leadership
Lesson from Kmart Failed integrity is often the resultquality. What are you doing in your day to destroy
of good intentions derailed by business needs. Whiletrust? Are your words consistent with your actions?
working at Kmart in the mid-1990s there was heavyDo you catch others off guard or do they know
investor pressure to the number of out-of-stockwhat to expect from you? Master integrity and you
items in the stores. Wall Street was bitterlywill build relationships stronger and faster than you
complaining about Kmart's slumping market share,ever imagined possible.Rick Weaver is an
blaming the empty store shelves as a customeraccomplished business executive with a wealth of
turn-off. Anderson Consulting had been brought in toexperience in retail, market analysis, supply chain
assist in determining a way to get the merchandiseenhancement, project management, team building,
on the shelves, especially during ads. At first theand process improvement. Building on a strong retail
program had noble intentions.A vendor report cardbackground, Rick moved to full supply-chain
would show each manufacturer which shipmentsinvolvement, working with hundreds of companies to
were late so that supply chain impediments could beimprove sales, processes, and bottom-line results.As
identified and eliminated. Unfortunately red ink wasRick's interaction in varied industries expanded, he
beginning to show on initial balance sheets and thebecame troubled as he increasingly noticed that
scorecard became a way to generate revenuepeople and companies had untapped or unfocused
through penalties. Kmart's president at the time hadtalent.Coupled with Rick's passion for training and
used the same tactic to save a supermarket chain addevelopment, popular style of interactive workshops
previously led from almost certain bankruptcy. Beforeand seminars, and strong desire for continuous
long the program was assigned huge income goalsimprovement, he founded Max Impact Corporation to
which destroyed many longtime vendorbe singularly focused on helping individuals and
relationships.As the manager of vendor development,organizations achieve high performance.Rick is a
I had been the most visible executive on thepopular speaker at seminars, workshops, and
program in its early days, teaching vendors how toconferences. He has spoken in 43 states, including
use the scorecard. As pressures built to generateAlaska and Hawaii, and in Canada and Puerto Rico. He
revenue from the scorecard through vendor fines, Iis available to speak at groups of all sizes.
resisted. As the face of the scorecard, upper