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Article #257:

What To Look For In A Travel Agent

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In this day of online trip booking and and the Association of Retail Travel
lowest price airfare searches, do you Agents (ARTA).
still need a travel agent? According to 6. What questions is the agent asking me?
the ASTA (American Society of Travel One of the most important qualifications
Agents) and most travelers, the answer is for a travel agent is an awareness of and
a resounding yes. Travel agents still sensitivity to your needs. The agent
book nearly 90% of all cruises and over you're working with should be full of
80% of all tours and packages. A questions aimed at learning as much as
consumer-conscious travel agent will work possible about your needs. A good travel
hard to find you the best possible agent will be focused on you and your
combination of price and features to make needs, not just on the products they are
your tour a dream vacation. Here are some selling you.
questions to ask that will help you 7. Do you have any specialist knowledge?
evaluate travel agents and be sure that Some agencies and agents specialize in a
you find the best one for your booking particular type of trip. If you have
and travel needs. special needs or are seeking a unique
1. Do you know a good travel agent? type of vacation - like the new and very
Yes, start by asking around. A good popular eco-tours - you may do far better
travel agent will build a good with an agent who is experienced in that
reputation. If you have friends and special field. Other specialties may
associates who travel often, ask them for include booking tours and trips for
their recommendations. Those will be a people with limitations and/or
good starting point for your own search. disabilities, booking adventure tours, or
2. How long have you been doing this? booking trips to a specific destination.
Look for an agent that has been in 8. How do you find me the best deals?
business for five years or longer. While You can ask more specific questions, but
length of time in business is no you're really trying to find out how
guarantee of commitment or knowledge, well-connected your travel agent is
experience is a great teacher. within the industry, and how current they
3. What are your qualifications as a are with the latest technologies and
travel agent? developments. You're looking for answers
There are a number of professional like, "we have preferred supplier
training courses that your agent may have arrangements with these travel companies"
taken. The highest certification for a and "I subscribe to these databases of
travel agent is a Certified Travel travel offers" - answers that make it
Consultant, which requires five years of clear your travel agent uses all the
full time travel industry experience and resources available to find you the best
the completion of twelve courses. Other possible trip.
certificates include Certified Travel 9. What will happen if I have an overseas
Associate, and Destination Specialist. emergency while your agency is closed?
While it is not necessary for a travel Your travel agent can and should be your
agent to hold any of these strongest advocate before, during and
qualifications, they do provide proof of after your trip. Being able to contact
commitment and knowledge in the industry. your agency during their off hours can
4. Are you affiliated with an agency? mean the difference between sitting in a
On the other hand, even a younger, newer hotel lobby waiting until the office
agent who is affiliated with an reopens. The answer you want is: "There
established agency has access to the is always an agent on call to resolve
resources and information of the entire problems that might arise even when we're
agency. That's not to say that outside closed."
agents - those who work outside an agency 10. Do I like this person and feel
- are not as good. An outside agent has comfortable with them?
the advantage of flexibility in booking While it's not necessary to like someone
trips that are not part of their agency's in order to do business with them, it's a
offered products. very good gauge of how well they're
5. Are you affiliated with any relating to you. You'll get the best
professional organizations? service and vacation experience from a
U.S. travel agents are not generally travel agent who is focused on you, your
regulated or held to uniform standards, companions and helping you arrange the
but there are two major professional vacation of a lifetime. After all, a good
bodies to which they may belong, the agent isn't looking for a sale - they're
American Society of Travel Agents (ASTA) looking for a long-term relationship.






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