| Cascading Style Sheets (CSS) are used
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| | textual content, and that your content is
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| within the HTML behind your Web site as a
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| | generally displayed in one block, rather
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| way of controlling how each page is laid
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| | than being split up into less readable
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| out and what elements on it look like.
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| | chunks by HTML just to fit it in to your
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| For instance, you can use CSS to make
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| | design.Using 'semantically correct XHTML'
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| headings in your copy a standard size
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| | - ie heading tags around the headings and
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| across the whole of your site.CSS has
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| | sub-headings in your copy, and bold or
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| been around for several years and is
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| | strong tags around content you wish to
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| supported by all the major browsers
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| | highlight - tells the search engines
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| available today, including Internet
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| | those words are the most important on the
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| Explorer for the PC and Mac, Firefox,
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| | page. This helps give the page a boost
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| Safari and Opera.Using CSS to control
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| | for searches which match the words which
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| your Web site will give you several
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| | are marked as more important in this
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| benefits:Makes your Web pages snappierBy
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| | way.Helps in passing the Disability
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| using CSS and writing your HTML code to
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| | Discrimination ActUsing good CSS and
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| match standards like 'XHTML Transitional'
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| | XHTML makes it easy for people with
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| or 'XHTML Strict' you can decrease the
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| | disabilities to change your pages the way
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| 'render time' of your pages. This is the
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| | they may need to for easy reading. This
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| time it takes between downloading the
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| | may be through increasing or decreasing
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| page and actually showing it on screen to
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| | the font size, or having it read to them
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| your Web site visitor.When using tables
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| | through a screen reader. The clean page
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| for layout - the traditional alternative
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| | coding that goes along with using CSS
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| to using CSS - and 'font' tags to control
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| | means screen readers can easily navigate
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| how the text on the page looks, the
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| | through your page and find the content,
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| browsers have a lot more work to do
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| | giving a good experience to visually
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| before they show the page. Using CSS and
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| | impaired users.Using CSS and XHTML also
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| the proper DocType for the pages means
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| | helps you comply with the UK Disability
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| the browser knows what to expect from the
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| | Discrimination Act rules for accessible
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| code and can display it much more
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| | Web sites. This is a valuable side-effect
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| quickly.In practice, converting to a
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| | of using this kind of coding and takes no
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| standards based CSS layout on one
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| | extra development time to be
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| client's Web site reduced the time it
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| | compliant.Helps browsing from different
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| took the page to display by almost a
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| | devicesAs well as helping screen readers,
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| quarter of a second. Although this is a
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| | using CSS means alternative devices like
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| very small amount of time, it is more
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| | mobile phones and PDAs can show your
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| than enough to make a Web site feel much
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| | content effectively and easily. Although
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| more snappy and responsive, helping it
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| | the current market in the West for
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| give a good impression to your potential
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| | browsing the Web through mobiles is
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| customers.Makes your Web site quicker to
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| | small, it is growing and by using CSS you
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| updateAs well as making your pages
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| | can create a Web site which is easily
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| display quicker, CSS makes it easier to
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| | viewable on these devices with little
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| make global updates to your Web site. Say
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| | extra effort,. So as more people use them
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| you're having a minor change in corporate
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| | it will be simple to convert your site to
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| image and want all your page headings
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| | work with current or future
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| changed from blue to green. With CSS
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| | devices..DownsidesCurrently, Web browsers
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| controlling how your headings look, that
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| | treat CSS slightly differently, so when
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| means changing the colour in one file and
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| | your Web site is created you may need
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| the whole site shows the change - a two
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| | slightly more cross-browser testing, and
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| minute job rather than having to edit
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| | you will need to find a Web designer who
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| every page on the site.This flexibility
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| | understands how to build a site in CSS
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| gives you the opportunity to do more with
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| | correctly. Most professional designers
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| your Web site. Want to show your support
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| | and developers are now seeing the
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| for Red Nose Day? Again, one file change
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| | benefits of creating standards based CSS
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| can put a little red nose next to all of
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| | sites, but it is worth ensuring that
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| your headers, turn the text red and even
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| | anyone you hire to make your Web site
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| make them display in a silly typeface.
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| | does know CSS before starting a
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| Turning them back to normal for the next
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| | project.But the downsides are small when
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| day is, once again, a single file
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| | compared to the immediate and ongoing
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| change.Good for Search Engine
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| | benefits of a CSS-based Web site.Paul
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| OptimisationBecause using CSS removes
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| | Silver and David Rosam are Head of
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| lots of HTML from your pages as layout
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| | Technical SEO and Head of SEO Copywriting
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| and the look of text is controlled
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| | at Web Positioning Centre ( Paul has been
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| through the CSS file, it makes your
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| | involved with the Web commercially since
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| textual content much more prominent
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| | 1996 and David has been writing marketing
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| within your HTML. This means the search
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| | copy for 20 years, and writing for the
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| engine spiders can easily find your
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| | Web for a decade.
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