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Diversity in the Workplace

As you look around your office, is Markets, profits increased dramatically
everyone just like you? Probably not. The in less than one year because of the
demographics of the American workforce targeted marketing efforts Your new
have changed dramatically over the last customers may be people with disabilities
50 years. In the 1950s, more than 60% of or people over the age of 65. How can
the American workforce consisted of white your employees help you reach new
males. They were typically the sole markets?Walk the talk. If senior
breadwinners in the household, expected management advocates a diverse workforce,
to retire by age 65 and spend their make diversity evident at all
retirement years in leisure activities. organizational levels. If you don't, some
Today, the American workforce is a better employees will quickly conclude that
reflection of the population with a there is no future for them in your
significant mix of genders, race, company. Don't be afraid to use words
religion, age and other background like black, white, gay or lesbian. Show
factors.The long-term success of any respect for diversity issues and promote
business calls for a diverse body of clear and positive responses to them. How
talent that can bring fresh ideas, can you demonstrate your company's
perspectives and views to their work. The commitment to diversity?Broaden your
challenge that diversity poses, efforts. Does diversity at your company
therefore, is enabling your managers to refer only to race and gender? If so,
capitalize on the mixture of genders, expand your definition and your diversity
cultural backgrounds, ages and lifestyles efforts. As baby boomers age and more
to respond to business opportunities more minorities enter the workplace, the shift
rapidly and creatively.Here are two in demographics means that managing a
examples of the challenges inherent in multi-generational and multi-cultural
managing a diverse workforce:An American workforce will become a business norm.
health insurance company hired employees Also, there is a wealth of specialized
from a variety of racial and ethnic equipment available to enable people with
backgrounds. The variety of different disabilities to contribute successfully
native languages and cultures, however, to their work environments. If your
did not mix. Instead of making employees organizational environment does not
feel that they had a sub-group within support diversity broadly you risk losing
their larger team, it gave rise to talent to your competitors. How can your
paranoia ("They must be talking about recruitment efforts reach out to all
me.") and assumptions ("They think they qualified candidates?Remove artificial
are smarter than everyone else."). When barriers to success. The style of
the group needed to learn a new intake interview - behavioral or functional- may
system, rather than pull together, they be a disadvantage to some job candidates.
became even more estranged and Older employees, for example, are less
productivity and morale plummeted.In an familiar with behavioral interviews and
American subsidiary of a global bank may not perform as well unless your
based in Japan, a few Japanese female recruiters directly ask for the kind of
workers complained to management that experiences they are looking for.
their older Japanese male bosses were Employees from countries outside the US
being disrespectful to them. The human and non-Caucasian populations may
resources manager questioned all of the downplay their achievements or focus on
women in the office. Every Japanese woman describing, "who they know" rather than
reported problems with the Japanese men. "what they know" Train your recruiters
In contrast, the American women reported to understand the cultural components of
no problems at all. Confused, the human interviews. How can your human resources
resources manager questioned the Japanese processes give equal opportunity to all
male managers. The answer? The Japanese people?Retain diversity at all levels.
men responded that they understood The definition of diversity goes beyond
American expectations related to sexual race and gender to encompass lifestyle
harassment, so they were careful about issues. Programs that address work and
what they said to the American women. family issues - alternative work
They were perplexed by the responses of schedules and child and elder care
the Japanese women. "What is the resources and referrals - make good
problem?" the Japanese men wanted to business sense. How can you keep valuable
know, "They know that we don't mean employees?Provide practical training.
anything. Any Japanese person would Using relevant examples to teach small
understand." Communication, which has groups of people how to resolve conflicts
never been straightforward and easy in and value diverse opinions helps
the first place, is becoming even more companies far more than large, abstract
complicated as organizations take on diversity lectures. Training needs to
global partners.Diversity is no longer emphasize the importance of diverse ideas
just a black/white, male/female, old as well. Workers care more about whether
young issue. It is much more complicated or not their boss seems to value their
and interesting than that. In The Future ideas rather than if they are part of a
of Diversity and the Work Ahead of Us, group of all white males or an ethnically
Harris Sussman says, "Diversity is about diverse workforce. In addition, train
our relatedness, our connectedness, our leaders to move beyond their own cultural
interactions, where the lines cross. frame of reference to recognize and take
Diversity is many things - a bridge full advantage of the productivity
between organizational life and the potential inherent in a diverse
reality of people's lives, building population. How can you provide diversity
corporate capability, the framework for training at your company?Mentor with
interrelationships between people, a others at your company who you do not
learning exchange, a strategic lens on know well. Involve your managers in a
the world."A benefit of a diverse mentoring program to coach and provide
workforce is the ability to tap into the feedback to employees who are different
many talents which employees from from them. Some of your most influential
different backgrounds, perspectives, mentors can be people with whom you have
abilities and disabilities bring to the little in common. Find someone who
workplace. An impressive example of this doesn't look just like you. Find someone
is found on the business cards of from a different background, a different
employees at one Fortune 100 technology race or a different gender. Find someone
company. Employees at this company have who thinks differently than you do. How
business cards that appear normal at can you find a mentor who is different
first glance. On closer inspection, the from you?Measure your results. Conduct
raised Braille characters of employee regular organizational assessments on
information are evident.Many companies, issues like pay, benefits, work
however, still face challenges around environment, management and promotional
building a diverse environment. Part of opportunities to assess your progress
the reason is the tendency to pigeonhole over the long term. Keep doing what is
employees, placing them in a different working and stop doing what is not
silo based on their diversity profile. If working. How do you measure the impact of
an employee is male, over 50, English, diversity initiatives at your
and an atheist, under what diversity organization?In the book, Beyond Race and
category does this employee fall? Gender, Gender, R. Roosevelt Thomas defines
generational, global or religious? In managing diversity as "a comprehensive
the real world, diversity cannot be managerial process for developing an
easily categorized and those environment that works for all
organizations that respond to human employees." Successful strategic
complexity by leveraging the talents of a diversity programs also lead to increased
broad workforce will be the most profits and lowered expenses.The
effective in growing their businesses and long-term success of any business calls
their customer base.So, how do you for a diverse body of talent that can
develop a diversity strategy that gets bring fresh ideas, perspectives and views
results? The companies with the most and a corporate mindset that values those
effective diversity programs take a views. It's also no secret that the lack
holistic approach to diversity by of diversity can affect your ability to
following these guidelines:Link diversity communicate effectively with diverse
to the bottom line. When exploring ways clients. Link your diversity strategies
to increase corporate profits, look to to specific goals like morale, retention,
new markets or to partnering with your performance and the bottom line. Build
clients more strategically. Consider how your business with everything you've got,
a diverse workforce will enable your with the complex multi-dimensional
company to meet those goals. Think talents and personalities of your
outside the box. At a Fortune 500 workforce, and make diversity work for
manufacturing company, Hispanics you.Copyright © 2003. All rights
purchased many of the products. When the reserved.
company hired a Director of Hispanic




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